Specification for Writers (When Using Press Releases)

On behalf of myself, James Martell, and my wife Arlene, we would thank you for considering to bid on our writing projects.

Since 1999, we have made our living publishing specialty shopping sites on a wide variety of topics.  As a result, we are always in need of fresh content.

Hopefully, we can work together for a long time.

Our Needs Are Simple

We require professional writers to develop short 275-300 word stories ("articles"), typically in batches of 75-100 per topic (I.e. replacement windows), so that we can provide quality, accurate and newsworthy information to our website visitors.

The content for each article will be provided by us in the form of a press release. As the writer, you will be contracted to extrapolate and develop the contents of press release into an original article.

Five Important Points

  1. All articles MUST be completely your own original work.  We are NOT looking to have the words and phrases of the press release simply re-arranged.  What we are looking for is an original work in the form of a short 275-300 word article that is developed using the information from the press release.  In other words, you should read the original press release, make notes, gather the important points, concepts, people's names, referenced websites and relevant keywords, and then write an article from scratch using your own words.

  2. All English writing-related articles MUST use correct grammar and be structured in a logical fashion and written with good English. If you are a non-native English speaker you are HIGHLY CAUTIONED against bidding if you are less than 100% certain that you can provide this level of quality.

  3. In addition, because these articles are being written for the Internet, and we want them to rank at the various search engines, we have supplied keyword density rules below that are to be followed by the writer.

  4. Once completed, the articles will be submitted to us using a simple 3-step online submission form. The form requires that the writer knows some basic HTML. A tutorial is provided for those who may need it on the submission form that takes only a few minutes to learn.

Here's A Sample Work Order

Prior to commencement of work, a Work Order will be provided to the writer that will include an unique Article ID#, link to the corresponding press release, list of the primary, tier-1 and keyword variations, notes and a link to the article submission form as outlined in this sample:

Work Order

Article ID# 12545
Press Release:
http://www2.sprint.com/mr/news_dtl.do?id=5701
Primary Keyword:
prepaid cell phones
Tier-1 Keyword: prepaid cellular phones
Variations: prepaid, prepay, pay-as-you-go, cell, cellular, mobile, wireless, phone, phones
Notes to Writer: Notes to writer go here.
Submission Form: http://www.ezsitebuilder.com/Submit/submit.php?ArticleID=12345 (Sample Only)

Article ID# 19962
Press Release:
http://www2.sprint.com/mr/news_dtl.do?id=5680
Primary Keyword:
Verizon cell phones
Tier-1 Keyword: Verizon cell phones
Variations: Verizon, Verizon Wireless, cell, cellular, mobile, wireless, phone, phones
Notes to Writer: Notes to writer go here.
Submission Form: http://www.ezsitebuilder.com/Submit/submit.php?ArticleID=19962 (Sample Only)

Our Keyword Density Rules Are Easy To Follow

At first glance, these density rules may look complicated, however once understood they are very easy-to-follow.  These rules allow you to write naturally because there is NO need to use the exact same phrase over and over.

We Want Each Article Formatted In The Following Manner

Each Article Requires A Short Description

Article Description: Using the Primary and tier-1 keywords (and/or variations thereof), write a quality and accurate 20-25 word description for each article.

Submitting An Article To Us Is Simple (And Quick)

Submit each article to us using our online form (www.ezsitebuilder.com/Submit/submit.html) by following these three simple steps.

Step #1 - Enter Article ID#:

Simply cut and paste the unique Article ID# that was included with each article on the Work Order into the field and press 'Submit' to access the correct article submission form.

Optional: An unique URL (I.e. http://www.ezsitebuilder.com/Submit/submit.php?ArticleID=19962), that already includes the Article ID# is provided for each article within the Work Order.  When clicked on, this unique link takes the writer to the corresponding article submission form eliminating the need to manually enter the Article ID#.

Step #2 - Enter Article Information:

Simply cut and paste the headline, article text and description into the corresponding fields and press the 'Preview' button.  ONLY the 'Article Text' box requires HTML.  A simply HTML tutorial is included on the actual form.

Step #3 - Preview Article:

Simply preview the completed article, make any edits if required, then press the 'Submit' button and you're done.

We Do Check

Our editorial process is very simple.

We check each article for spelling, grammar and quality of writing.  In addition, we do check keyword density and for plagiarism using special software designed by our programmer (you gotta love techies). Please ONLY submit articles that you would be happy to publish on your own site.

Recent Points Of Clarification

*Please carefully review these recent clarifications prior to writing:


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