James Martell's Coffee Talk
...with Kellie Fowler of DotComCopy.com

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"If You Need Help Developing Content for Your Site, Listen-In as James Talks to Award-Winning Copywriter Kellie Fowler"

- In this edition of Coffee Talk, James catches up with award-winning copywriter Kellie Fowler. Kellie owns DotComCopy.com and regularly provides content for Webmasters worldwide (including James). The two talk about the importance of creating content that delivers value to a site visitor and Kellie shares with James the step-by-step process she goes through to develop articles, headlines, even unique stories for website pages. Before concluding, they also talk about press releases – sharing writing and distribution secrets with listeners.

If you’re a Website owner, you’ve undoubtedly been faced with the agony that comes when you know it’s time to write content for your pages and you find yourself staring at a blank computer screen, not sure what to do next. Fear not; even the best writers face this, which is why it is commonly referred to as “writer’s block.” Just ask freelance copywriter Kellie Fowler. As she tells James, coming up with unique story lines that will serve to pique a reader’s interest and prompt a sale can be a bit tricky, but it is certainly something every Webmaster can do with a bit of guidance, which is offered in this candid Coffee Talk.

Kellie, who owns DotComCopy.com, which provides content packages and content subscription services to Webmasters, talks to James about how she approaches writing projects and how she conducts research for the content she provides for site pages like the home page and product pages, articles, press releases, newsletters and Blog posts. In fact, you may be surprised to know that the research phase often takes her longer to complete than the actual writing.

The two also talk about the need to make a site’s content unique and valuable and Kellie shares insider secrets on how to best do this. They even touch on keyword use and Kellie explains how she uses keywords so that they are as appealing to the reader as they are to the search engines.

Additionally, James tells listeners about “brochure-ware” (which you will surely want to avoid) and the two spend some time talking about the process behind crafting content that is written in a natural style and can be counted on to convert.

If you’re a webmaster, you know that the key to a high-ranking site is content, making this is another Coffee Talk you don’t want to miss.

Note: If you are an existing subscriber, simply right-click on the 'MP3' icon below to listen to the entire interview. (Non-subscribers click here!)

For more information, visit www.dotcomcopy.com.

About James Martell

James Martell, a successful affiliate marketer and natural search expert has published many dozens of sites over the years, and uniquely derives most of his traffic through natural search at the major search engines. James shares this knowledge with other webmasters in the THIRD EDITION of his highly acclaimed Affiliate Marketers Handbook - "2006" (THIRD EDITION), his twice monthly Affiliate Buzz audio newsletter and the online version of his popular Affiliate Marketers BootCamp where he holds classes via the Internet. James resides in a seaside community south of Vancouver, BC Canada with his wife Arlene and four children, Adam, Justin, Shelby and Victoria.

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